In the month of June and a bit of July, I had the privilege to share my thinking about drawing in the workplace with the marketing department of the dutch energy company NUON (now part of the swedish Vattenval). I teamed up With agile master Darmadji, with whom I had been developing a program within T-Mobile.
We were lucky enough to be hosted in both the Holiday Inn and the Marriott at the Amsterdam Arena locations. Both excellent spaces to get a marketing crowd to take a step back. The conference style spaces were transformed into visual work spaces with the help of both respective facility departments to create the most ideal SPACES for marketeers to make their thinking about present pains and future perspectives VISIBLE.
This is the second evolution of the Time2Draw course outside T-mobile; The ministry of Finance being the first. The energy and focus of both the morning and afternoon teams was totally different from that of any Telco Team or Finance Group we had encountered before. Our objective was to equip this department with a basic drive to draw, a simple set visual models to explore and synthesize thinking and reveal some of the secret visual tricks that help share all that visual thinking with others. These marketeers write propositions linking to customer need and marketing trend on a daily basis and delegate all visual content needed to support their ‘innovations’ to the communication department. It was great to hear that, during the weeks in between our physical meet-ups, the lessons were resulting in a visual buzz at NUON. The tricky part is keep making all thinking VISIBLE!
The biggest challenge however wasn’t the program. This visual learning lane works well in any working environment. Strangely it was to get this intelligent group of individuals to reveal their biggest pains and open their thinking spaces to offer them other insights when looking at the stuff they need to get done.
By the end I think they all did very well. Afternoon AND Morning…;).
We hope to be speading the visual fire after the holidays!